Seo Home blog

Following on from the announcement by google today (here) about the sitelinks in google ads I thought I’d show a screen shot of how to add them.

As always barry at SER has blog a front end example here: http://www.seroundtable.com/archives/021070.html

So how to add them… Well I’ve just check my adwords accounts and only found it on half of them.

Anyway…

• Login to adwords >>
• click on a  Campaign >>
• Click the “Setting” tab.
• Scroll down to find (or not) the Networks, devices and extensions.

Here what is says:

Show additional links to my site within my ad

You can enter up to 10 additional links that may be shown with your ad. Additional links will only be shown for the single top-ranked ad for a given user search. Additional links are more likely to appear the higher the quality of the ad, and may not always be shown for every top-ranked ad.

And links to this help FAQ https://adwords.google.com/support/aw/bin/answer.py?answer=164778&hl=en_GB

I’m looking forward to the ones that say “Don’t buy from them  >>”

hehehee.

PPC just got really creative!!!

Enjoy!

I started using the beta interface for google adwords on the 14th Feb 2009.. 

Still 50/50 if I like it or not.. some good bits some bad as always… 

Anyway.. Over the weekend I logged in and got a warning telling the interface will stick… 

Here it is:

Seem not to of hit the UK in anyway that I can find as yet and nothing new on the amazon Associates blog in the uk which is good for us but not the folks out in the USA… 

Paid Search Traffic FAQ

 

Q: Will Amazon reinstate payment of referral fees to paid search Associates? 

A: No. This change to the Associates Program is not temporary.

Q: Does this affect paid search Associates who send users to Amazon’s European and Japanese websites? 

A: This change applies only to the Associates Programs in North America. If you are conducting paid search activities in connection with one of Amazon’s Associates Programs outside of the US and Canada, please refer to the applicable country’s Associates Program Operating Agreement for relevant terms and conditions.

Full info here:

https://affiliate-program.amazon.com/gp/associates/promo/paidsearch

Ok haven’t blogged for an age here… So now that I have a tiny amount of time I thought I’d blog a little now and again.. 

So google hates Wales… 

Well i’ve been away snowboarding for a week as per norm this time of year and brought the snow back to the UK with me … 

So today I thought I’d raise my PPC budget after dropping for the time i’m away.. “as per norm” .. 

Pretty simple.. I raise the daily cap.. done.. 

Me been being bored this am I have a looky at google “Campaign Optimiser” Which states :

Your campaign’s recent performance shows that some targeted locations perform better for you than others. We recommend that you focus on those regions that have higher Click-through rates than your current average.

The Sad/funny thing is I target the UK only with this campaign thus select uk.. Simple yes ? 

Well. Google thinks Wales is just no good for me..  Google suggest removing wales from my geo-targetting which would increase my CTR.. 

wired thing is it will increase CTR and result in less imp’s and clicks.. Odd.. 

Here is the map of the proposed locations: 

This is why removing wales is better :

Google uk is just about to overtake ITV for the amount of cash made from advertising..

In the first 3 months of this year google has made$803 million( about £407m)a massive 40% up on a year ago.

Hitwise reports some 78% of searches are made on google by UK internet users in 2007 but i’m pretty sure its far higher..

Marc Mendoza - whose media buying agency is putting a lot of its clients’ budgets online - tells me that Google now has about 80% of the UK online advertising market.

Read more from the bbc:
http://www.bbc.co.uk/blogs/technology/2008/04/google_how_big_is_too_big.html

My friend just IM me this whilst talking about tomorrow.. Yep is the 14th..

 I think the day should be banned. It just rubs it in for the terminally single

So regarding seo have you covered and bases for the “terminally single”

seo-singles.com ? 

single-beds.com ?

i-am-alone.com ?

 I wonder just how many search will contain “-valentines ”

So from a seo point of view you may wish to target “-valentines” in the likes of adwords etc…

Enjoy the day : )

EDIT:

ADDED QUOTE:

I have actually contemplated downgrading my bed to give me more room

hehehhee

Just got a email from google about its webinars for adwords so if you use adwords you “might” want to consider giving them a go..

What will I get from an AdWords Webinar?
The webinars are designed to teach you how to manage your AdWords account more effectively by covering topics from best practices on account setup, bidding and campaign management strategies to understanding and using performance reports effectively.

Here’s a list of upcoming webinars. Please register your attendance early using your AdWords email address!

 For more info check you email account which you use for Adwords and visit the url below …

http://www.google.com/adwords/webinars/

First one starts tomorrow so you better be quick!

I’ve just been playing with good old google suggest to apply the same sort of suggestion box to a site I work on…

Anyway i’ve typed a random letter “d” and up came the suggestion “Dictionary”… Clicked it and got taken to the Dictionary serps…

Fine.. Serps look good with a ad for ig at the top.. Nice idea having ig listed!!!!

BUT…

Half the ads have imho ZERO relevance! …

Screen shot :

So a credit company… and a software for estate agencies….

hmmmmmm..

On the 15th November 2007 google change the format of the adsense ads..

Loads of reports hit blogs and forum with people worried about the fact that clicks will go down!

What changed?

Well basically you can now only click on the title of the ad OR the url if its displayed… I think its great… Perfect.. I was not worry as I’m a adwords user and feel it good for us!

Here more info from google about it:

http://adsense.blogspot.com/2007/11/accidental-clicks-fade-into-background.html

OK so you know about the changes now..

Well what’s the effect?

In regards to my adsense I have seen a increase in CTR of 0.5% which i’m very happy with..

I’m sure the advertisers are happy too…  This is only the first week of the new format but its great imho!

So I open my post today and at the bottom of my statment from my business account with hsbc I see the word “google”..

Basically if you have a business account with hsbc and not using internet banking then your entered in some prize draw to win £1k plus other prizes (I’ve never won so don’t care about that) but you get a nice £75 adwords voucher..

 I’m glad I’ve never filled the forms out yet to active my online business banking..

HSBC has teamed up with Google to offer all new online business banking customers £75 of free Google AdWords advertising.

This amazing offer is open to all customers including new  business current account or Business Direct customers who register for our Business Internet Banking service from 31 May 2007 and who are not currently registered as a Google AdWords customer.

Google AdWords helps extend the reach of your business to thousands of new potential customers who are searching for the type of goods or services that you supply. You pay only when someone clicks on your advert and visits your site.

So by giving you £75 worth of free Google AdWords advertising, you get £75 worth of free visitors to your site.

Find out more here