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Google uk is just about to overtake ITV for the amount of cash made from advertising..

In the first 3 months of this year google has made$803 million( about £407m)a massive 40% up on a year ago.

Hitwise reports some 78% of searches are made on google by UK internet users in 2007 but i’m pretty sure its far higher..

Marc Mendoza - whose media buying agency is putting a lot of its clients’ budgets online - tells me that Google now has about 80% of the UK online advertising market.

Read more from the bbc:
http://www.bbc.co.uk/blogs/technology/2008/04/google_how_big_is_too_big.html

My friend just IM me this whilst talking about tomorrow.. Yep is the 14th..

 I think the day should be banned. It just rubs it in for the terminally single

So regarding seo have you covered and bases for the “terminally single”

seo-singles.com ? 

single-beds.com ?

i-am-alone.com ?

 I wonder just how many search will contain “-valentines ”

So from a seo point of view you may wish to target “-valentines” in the likes of adwords etc…

Enjoy the day : )

EDIT:

ADDED QUOTE:

I have actually contemplated downgrading my bed to give me more room

hehehhee

Just got a email from google about its webinars for adwords so if you use adwords you “might” want to consider giving them a go..

What will I get from an AdWords Webinar?
The webinars are designed to teach you how to manage your AdWords account more effectively by covering topics from best practices on account setup, bidding and campaign management strategies to understanding and using performance reports effectively.

Here’s a list of upcoming webinars. Please register your attendance early using your AdWords email address!

 For more info check you email account which you use for Adwords and visit the url below …

http://www.google.com/adwords/webinars/

First one starts tomorrow so you better be quick!

I’ve just been playing with good old google suggest to apply the same sort of suggestion box to a site I work on…

Anyway i’ve typed a random letter “d” and up came the suggestion “Dictionary”… Clicked it and got taken to the Dictionary serps…

Fine.. Serps look good with a ad for ig at the top.. Nice idea having ig listed!!!!

BUT…

Half the ads have imho ZERO relevance! …

Screen shot :

So a credit company… and a software for estate agencies….

hmmmmmm..

On the 15th November 2007 google change the format of the adsense ads..

Loads of reports hit blogs and forum with people worried about the fact that clicks will go down!

What changed?

Well basically you can now only click on the title of the ad OR the url if its displayed… I think its great… Perfect.. I was not worry as I’m a adwords user and feel it good for us!

Here more info from google about it:

http://adsense.blogspot.com/2007/11/accidental-clicks-fade-into-background.html

OK so you know about the changes now..

Well what’s the effect?

In regards to my adsense I have seen a increase in CTR of 0.5% which i’m very happy with..

I’m sure the advertisers are happy too…  This is only the first week of the new format but its great imho!

So I open my post today and at the bottom of my statment from my business account with hsbc I see the word “google”..

Basically if you have a business account with hsbc and not using internet banking then your entered in some prize draw to win £1k plus other prizes (I’ve never won so don’t care about that) but you get a nice £75 adwords voucher..

 I’m glad I’ve never filled the forms out yet to active my online business banking..

HSBC has teamed up with Google to offer all new online business banking customers £75 of free Google AdWords advertising.

This amazing offer is open to all customers including new  business current account or Business Direct customers who register for our Business Internet Banking service from 31 May 2007 and who are not currently registered as a Google AdWords customer.

Google AdWords helps extend the reach of your business to thousands of new potential customers who are searching for the type of goods or services that you supply. You pay only when someone clicks on your advert and visits your site.

So by giving you £75 worth of free Google AdWords advertising, you get £75 worth of free visitors to your site.

Find out more here

w00t..

I read the title of the email and thought bingo..

But… I’m not sure…

Being self employed in the uk are arn’t really a business as such and do not not a company ID or VAT number to own some £££’s …

Anyway, most things for self employeed are set up as for “non-business” e.g. you the person pays and not a business..

The email goes on to tell me that i’m using my PPC for a ”business purpose” and:

As a result of this discovery, we have switched your VAT setting and will no longer add Irish VAT to your AdWords charges. You are now responsible for self-assessing VAT at your country’s local rate (Ref: article 194 of Council Directive 2006/112/EC).Great so I get to save 22% and get a refund from the last 3/4yrs of 22% nice maybe ?

Anyway if you need help with this then see this useless page: https://adwords.google.com/support/bin/answer.py?answer=71051&ctx=sibling

Lucky i’m off to see my account within the month so I’ll let him work this one out..

 

Its been a long day..

You log into your adwords account..

Your feeling a little alone in the would…

NOW google has a answer… Yep “Ask a Specialist via Chat ”

I’m not sure how “helpful” the specialist is at finding you a pub, restaurant or a lady for the night but helping with adwords he/she’s your man / woman.. .

Tamar Over at SERT has had go:

Very cool…

Far more write up and info over here : http://www.seroundtable.com/archives/014771.html

More Help info from google: http://adwords.google.com/support/bin/answer.py?answer=17472

Ever had that phone call from a seo company the goes like this:

We can reduce your adwords expenditure by 40%

Now these calls are kind of fun as my clients just redirect and online marketing calls to me.

The one problem I have with this is the fact that to know that I use adwords a seo company would search for keywords that return high paying ads then click them.. Yep click them.. I really doubt these guys search in the natural results for the company name and contact info..

A post on sert the other mentioned block competitor click via remove geo location of competition Hq … So should we block seo companies too…

For more info on Operation camouflague see here:
http://www.seroundtable.com/archives/014380.html

Ok…
This is a theory but seem to make sense…

Next month I’m going to reverse the logical and see but first let me explain the theory…

I set up a site for my girl friend of which she loves…
The site has been growing which is great…
It’s a bit of a fun site and only has adsense and Amazon as its sources of revenue..
Now the hopefully may take off in the future but its all fun..

So to the point of the theory..
The traffic to the site has been increasing by the day and it’s full of fresh content which is added on an almost daily basis.. To kick start the visitors I added a small budget to PPC’s on yahoo msn and of course google adwords…

Now if you don’t know over in the uk its tax time for many of us which means by the 31st July you need to pay 1/3 of a years worth of tax so me trying to save a little cut my girlfriends adwords budget by 1/3….

So I’m getting 1/3 of the adwords referrals compared with last month thus a little less traffic.. The funny thing is that the adsense CTR and impression are pretty similar BUT the cost per click has increased 3 times.. Yep 3 times..

So would this be a defensive technique to stop Arbitrage?
Smart pricing if PPC referral?
This would make a lot of sense..

Anyway next month as I said I’ll reverse the logic and I am getting those warning from my adwords account TELLING to increase the budget to get and extra traffic per month…