Archive for the 'Google Adwords' Category

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Word from the US, ebay returns to adwords

Tuesday, June 26th, 2007

Last week we had a massive buzz about ebay pulling its ads from google adwords..

Well it would seem that the ads are back on..

Of course not all webmaster/marketers are happy with them being back as the number of ad space take is massive..

Many reports say that the ads are back but not like before..

You used to be able to type things like “black men” and a ad used to come up saying “black men for sale” and stuff like that.. So is this the end of the studip ebay ads ?

More info and reaction: http://www.seroundtable.com/archives/013976.html

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Security issue now fixed on google optimisation proposal reports!

Monday, June 25th, 2007

Monday here again,

Well last week I was forwarded a google optimisation report.. Now this is a report manual created by your adwords report with ideas and suggestions for your account to improve targetting your ads..

So being interested in what be G had to say about one of my clients accounts I click on the link of the reports…

Now the email from google start link this

Based on your advertising goals, I’ve created an optimization proposal
for UK. To review the proposed changes, go to
https://adwords.google.com/select/OptimizationSuggestion?id=xxxxxxxx

 

So I clicked on the above link which took me to the adwords login screen and automatically login me in as my tool bar was login into my account…

So how is that a security issue (bug) .. Well me gmail account has nothing to do with this client… I do have a awords account on that login but ZERO access to my clients account.. 

I think this can’t be right so I try again.. same thing … Logged into someone elses reports..

I sent the link off to a few trusted friends include Barry Schwartz over at search engine round table… All could access my clients optimisation proposal… Crazy..

This was last week and both I and barry emailed google about this before blogging about it.. The fix has already rolled out so you can no longer access other people proposal.. (fast work)

 

If you haven’t seen a google optimisation proposal report then here is a screen shot for you .

Here are ad groups created/amended suggestion by google

 

Large version see here

 

 

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Essay writing adverts!

Wednesday, May 23rd, 2007

google has banned those “buy essay” ads from adwords..

 

So no more cheating at uni or high school ;)

 

The advert ban from the Google search engine has been “warmly welcomed” by university authorities.

But it has angered essay writing firms which say this will unfairly punish legitimate businesses.

 

 

From next month, Google will no longer take adverts from companies which sell essays and dissertations - and the internet company has written to advertisers to tell them about the policy.

 

More here

http://news.bbc.co.uk/2/hi/uk_news/education/6680457.stm

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Google search with no ads

Tuesday, May 15th, 2007

Interesting spot by a member on dp forum of a url on google that returns serps with no ads..

 

http://www.google.com/search?hl=en&output=googleabout&q=web+design

 

Simple as that !

 No ad blocker need..

More info here

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Adwords showing inactive links ?

Wednesday, April 18th, 2007

I’ve seen this for a few days now..

On the status of one of my accounts I have

 View daily budget recommendations   

 But you click on it and get a interesting messages

 

This link is now inactive.
Recently we sent you an email to let you know you could increase your impressions and clicks by changing your campaign’s daily budget. However, we have turned off the link you just clicked for one of the following reasons:
- You have already accessed and approved our daily budget suggestions.
- You have already accessed and disapproved our daily budget suggestions.
- Our daily budget suggestions are no longer applicable based on recent changes to your account.  

 

Great.. .

 

 

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Pay per action is here!

Wednesday, March 21st, 2007

Google is now letting advertisers sign up for “pay per action” ..

 

Basically a affiliate network… Looking forward to this….

(waited all day to have 2mins to post this ahhh) 

 All the info here.. So give it a go :D

http://services.google.com/payperaction/

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Starbucks costs me 29,250 visitors a YEAR!

Friday, March 16th, 2007

 

 Afer reading this Cartoonbarry post here about the FREE coffee at starbucks today I was AGAIN upset by the fact that it was only in the USA..

 

Hmmm So I thought i’d did my Oar…

Due to buying coffee @ starbucks over the last year I have lost out on 29,250 visitor via PPC..

Surely i’m due 1 free cup!!!

 hmmm..

So to clear up why its cost me that amount here goes..

 £4.50 a day in coffee… ($8.67 )
£4.50 x 5 = £22.50 (typical week)

£22.50 x 52 (weeks in a year ;) )

Total per year :£1,170

On Avg I pay 4p per visitor on Adwords..

1,170 / 0.04 = 29,250

 

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Google shopping icon 1st i’ve seen in the UK

Wednesday, March 14th, 2007

I’ve seen many a screen shot from people in the US but now this is the first time in the uk

Adsense icon’s for the UK :)  

 Sadly I can’t see the site in question as number url is under the ad :(

 

Here is a screen shoty :

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Adwords credits only for “qualified” google professionals..

Tuesday, March 13th, 2007

Just been to my adwords a/c and now I have to take the test :(

 

Important! Changes to promotional credits policy
Beginning 31st March 2007, AdWords promotional credit coupons will only be available to Qualified Individuals and Qualified Companies in the Google Advertising Professionals programme.

 

Odd move by google I think .. It forcing you to take the test.. I’ve never been bothered to take it but had better now :(

 

More info here click here

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Adwords Quality score? real quality!

Wednesday, February 21st, 2007

I’ve posted about this in the forums and of course heard of many other webmasters having a few probs..

So what’s the “score” ..

 Well on one site I have been targetting a highly searched word due to it being a brand name but also a item name..
An example would be “apples” .. My site offer apples.. cool apple, nice apples and so on..

Now the CTR is going to be low.. Fine.. @ present only 2 other advertisers.. 1 is like “applekitchens” the other is a competitor..

Now.. for the length of the campaign  the ads been in 3rd position..

The ad cost 3p per click (my choice) but google would of taken 2p..

UNTIL now! 

The new quality score has taken it from my chosen 3p to 20p then today to 50p only 2 ads show for now.. I wonder how long those will last…

hmmmmmmm..

Screen shot for ya..

 

update:

It has now reached £5.00 per click.. Need I say more :D