Archive for the 'Google Adwords' Category

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AdWords VAT Setting Changed - Potential Refund

Monday, September 24th, 2007

w00t..

I read the title of the email and thought bingo.. :)

But… I’m not sure…

Being self employed in the uk are arn’t really a business as such and do not not a company ID or VAT number to own some £££’s …

Anyway, most things for self employeed are set up as for “non-business” e.g. you the person pays and not a business..

The email goes on to tell me that i’m using my PPC for a ”business purpose” and:

As a result of this discovery, we have switched your VAT setting and will no longer add Irish VAT to your AdWords charges. You are now responsible for self-assessing VAT at your country’s local rate (Ref: article 194 of Council Directive 2006/112/EC).Great so I get to save 22% and get a refund from the last 3/4yrs of 22% nice ;) maybe ?

Anyway if you need help with this then see this useless page: https://adwords.google.com/support/bin/answer.py?answer=71051&ctx=sibling

Lucky i’m off to see my account within the month so I’ll let him work this one out..

 

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Bored of reading adwords help document then why not chat to someone..

Tuesday, September 11th, 2007

Its been a long day..

You log into your adwords account..

Your feeling a little alone in the would…

NOW google has a answer… Yep “Ask a Specialist via Chat

I’m not sure how “helpful” the specialist is at finding you a pub, restaurant or a lady for the night but helping with adwords he/she’s your man / woman.. . :)

Tamar Over at SERT has had go:

 

 

Very cool…

Far more write up and info over here : http://www.seroundtable.com/archives/014771.html

More Help info from google: http://adwords.google.com/support/bin/answer.py?answer=17472

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Cold calling/email SEO companies most cost potential customers Millions

Tuesday, August 7th, 2007

Ever had that phone call from a seo company the goes like this:

We can reduce your adwords expenditure by 40%

Now these calls are kind of fun as my clients just redirect and online marketing calls to me.

The one problem I have with this is the fact that to know that I use adwords a seo company would search for keywords that return high paying ads then click them.. Yep click them.. I really doubt these guys search in the natural results for the company name and contact info..

A post on sert the other mentioned block competitor click via remove geo location of competition Hq … So should we block seo companies too…

For more info on Operation camouflague see here:
http://www.seroundtable.com/archives/014380.html

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Google’s Anti Arbitrage (A Theory)

Thursday, July 19th, 2007

Ok…
This is a theory but seem to make sense…

Next month I’m going to reverse the logical and see but first let me explain the theory…

I set up a site for my girl friend of which she loves…
The site has been growing which is great…
It’s a bit of a fun site and only has adsense and Amazon as its sources of revenue..
Now the hopefully may take off in the future but its all fun..

So to the point of the theory..
The traffic to the site has been increasing by the day and it’s full of fresh content which is added on an almost daily basis.. To kick start the visitors I added a small budget to PPC’s on yahoo msn and of course google adwords…

Now if you don’t know over in the uk its tax time for many of us which means by the 31st July you need to pay 1/3 of a years worth of tax so me trying to save a little cut my girlfriends adwords budget by 1/3….

So I’m getting 1/3 of the adwords referrals compared with last month thus a little less traffic.. The funny thing is that the adsense CTR and impression are pretty similar BUT the cost per click has increased 3 times.. Yep 3 times..

So would this be a defensive technique to stop Arbitrage?
Smart pricing if PPC referral?
This would make a lot of sense..

Anyway next month as I said I’ll reverse the logic and I am getting those warning from my adwords account TELLING to increase the budget to get and extra traffic per month…

 

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Word from the US, ebay returns to adwords

Tuesday, June 26th, 2007

Last week we had a massive buzz about ebay pulling its ads from google adwords..

Well it would seem that the ads are back on..

Of course not all webmaster/marketers are happy with them being back as the number of ad space take is massive..

Many reports say that the ads are back but not like before..

You used to be able to type things like “black men” and a ad used to come up saying “black men for sale” and stuff like that.. So is this the end of the studip ebay ads ?

More info and reaction: http://www.seroundtable.com/archives/013976.html

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Security issue now fixed on google optimisation proposal reports!

Monday, June 25th, 2007

Monday here again,

Well last week I was forwarded a google optimisation report.. Now this is a report manual created by your adwords report with ideas and suggestions for your account to improve targetting your ads..

So being interested in what be G had to say about one of my clients accounts I click on the link of the reports…

Now the email from google start link this

Based on your advertising goals, I’ve created an optimization proposal
for UK. To review the proposed changes, go to
https://adwords.google.com/select/OptimizationSuggestion?id=xxxxxxxx

 

So I clicked on the above link which took me to the adwords login screen and automatically login me in as my tool bar was login into my account…

So how is that a security issue (bug) .. Well me gmail account has nothing to do with this client… I do have a awords account on that login but ZERO access to my clients account.. 

I think this can’t be right so I try again.. same thing … Logged into someone elses reports..

I sent the link off to a few trusted friends include Barry Schwartz over at search engine round table… All could access my clients optimisation proposal… Crazy..

This was last week and both I and barry emailed google about this before blogging about it.. The fix has already rolled out so you can no longer access other people proposal.. (fast work)

 

If you haven’t seen a google optimisation proposal report then here is a screen shot for you .

Here are ad groups created/amended suggestion by google

 

Large version see here

 

 

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Essay writing adverts!

Wednesday, May 23rd, 2007

google has banned those “buy essay” ads from adwords..

 

So no more cheating at uni or high school ;)

 

The advert ban from the Google search engine has been “warmly welcomed” by university authorities.

But it has angered essay writing firms which say this will unfairly punish legitimate businesses.

 

 

From next month, Google will no longer take adverts from companies which sell essays and dissertations - and the internet company has written to advertisers to tell them about the policy.

 

More here

http://news.bbc.co.uk/2/hi/uk_news/education/6680457.stm

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Google search with no ads

Tuesday, May 15th, 2007

Interesting spot by a member on dp forum of a url on google that returns serps with no ads..

 

http://www.google.com/search?hl=en&output=googleabout&q=web+design

 

Simple as that !

 No ad blocker need..

More info here

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Adwords showing inactive links ?

Wednesday, April 18th, 2007

I’ve seen this for a few days now..

On the status of one of my accounts I have

 View daily budget recommendations   

 But you click on it and get a interesting messages

 

This link is now inactive.
Recently we sent you an email to let you know you could increase your impressions and clicks by changing your campaign’s daily budget. However, we have turned off the link you just clicked for one of the following reasons:
- You have already accessed and approved our daily budget suggestions.
- You have already accessed and disapproved our daily budget suggestions.
- Our daily budget suggestions are no longer applicable based on recent changes to your account.  

 

Great.. .

 

 

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Pay per action is here!

Wednesday, March 21st, 2007

Google is now letting advertisers sign up for “pay per action” ..

 

Basically a affiliate network… Looking forward to this….

(waited all day to have 2mins to post this ahhh) 

 All the info here.. So give it a go :D

http://services.google.com/payperaction/