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The power is facebook is shown in this example of why a man killed his partner after she changed her Facebook status from “married” to “single”.

The story goes along the lines of the lady was an avid facebook user. A complete addict to conectting with people online and one can assume her local friends and partners friends.

To then announce to not just the online friends networked but to assumed local friends is the theory behind why the man “could” of murdered her.

This is at trial now so non of this can be confirmed…

Read more and see quote from the bbc here: click here

Some negative reports from the bbc today about google earth about people using it to rob churches lead from the roofs.

A wave of people taking lead from roofs of many churches and other buildings have be hitting the uk over the last 2-3years due to is ease of removing it and the access to building like churches that are covered in it.

Walley’s comments follow 70 thefts from Lichfield diocese churches last year alone. Criminals have even used aerial photographs on Google Earth to locate the most lucrative hauls.

Quote from: http://www.timesonline.co.uk/tol/news/science/article6806469.ece

St Leonards church Colchester has been hit and just using google maps you can see the lead here: click here

Many people worried about the security issues of home and businesses with google earth, google maps and street view but it seems the mass criminal activities is focused on lead.

I get a lot of sales calls trying to be sold x,y,z on the web…

Some times I think running adwords can hurt more than help but I stick with it

Anyway.. I’m not here to name and shame a company that called but to try and make sense of what is being sold and hope it my help others.

Lets start with some figures that are just examples but are similar to the ones i’ve been given many times before.

Lets call it gabs-portal.

Gabs-portal get 1million unique visitors per month…

Great, sounds like a busy site..

So what’s on offer.. Well I was offered a company listing.. so its similar to any directory.. yes but you can put your logo up too.. fine (whatever)…

My first question is what sort of traffic does this section get.  I was told just over 10%.. So 1 in 10 click on this section, sales person said yes..  OK great that could happen…

Q: So my ad would show up on this first main page of the section?
A: No the 3rd page.

So 3 pages is to far back… I’ll have a think…

Here comes the fun bit.. And the trick to the sales pitch.

1mil >> 10% >> 100,000 visitor per month hit this section per month..

So lots of studies have been done on google serps CTR e.g. #1 get 40%+ vs #10 getting 3% (I just picking random figures out of so many reports and heat maps on the web..

So if the 1mil and 100k was correct (which its not, your see in a min) then being #1 on this page should = 40,000 visitors a month…

(yes this is all assuming that CTR is similar to serps)

So lets assume page 2 gets 2% of the traffic, that would be 2,000 per month..

Lets assume again 2% of page 2’s traffic hits page 3, that would be 20 visitors per month.

OK so i’m at the top of page 3… great… So close to 1mil visitors per month wow.. SADLY no… top spot lets say 40% thus I would get 8 visitor a month OR 96 a year…

As I mentioned above this assumes 10% of a million = 100,000 but this is a lie… .

If a site has 1mil and 10% of its “traffic” visits section x it makes you the potential customer assume ZERO bounce rate.. WHICH IS CRAZY..

Lets be really really nice and give a 25% bounce rate..

1,000,000 * 0.75 * 0.1 * 0.02 * 0.02 *0.4 = 12 visitor per month

Lets be more real.. Lets assume a 70% bounce rate…

1,000,000 * 0.3 * 0.1 * 0.02 * 0.02 *0.4 = 4.8 visitor per month

That’s 57.6 visitor per year..

If you had to pay £1,000 for this then it would be costing you £17.36 per visitor.. WOW..

I hope this may help some people…

I’m not alone in moaning about the uk serps

Take a look at a few of these posts http://www.seroundtable.com/archives/020175.html and http://www.ppcblog.co.uk/google/big-geo-problems-still-exist-in-google-uk-serps plus many others..

Well.. Just now google have changed the UI on google.co.uk serps …

WARNING THIS IS NOT GOOD IF YOU FROM THE UK

So the serps are bad already.. yes we agree on the … but google are testing a new UI in chrome only “so far”..

Google have removed the 2 radio buttons with the options  ”the web” and “pages from the UK”

Here is a screen shot from firefox which seems not to be affected:

Here is the google.co.uk chrome home page:

Ok you might not think it “to bad” but one major thing is the serps..

As the radio button has gone google have replace it with “Show only results for United Kingdom” text link… This in a way take up more space and “could” help the uk serps out BUT not all serps have ”Show only results for United Kingdom” at the top..

The screen shot below shows the ”Show only results for United Kingdom” link at the bottom of a google.co.uk serp!

I really hope this doesn’t  stick as its seems to assume you looking for a no UK result well above a uk result and with the way the serps are already this isn’t going to help us in the UK!!

Wow.. 

Google not just adding a little link to chrome at the bottom but a massive graphic at the top of the page…

Crazy…. 

Check out the screen shot or visit google.co.uk

I started using the beta interface for google adwords on the 14th Feb 2009.. 

Still 50/50 if I like it or not.. some good bits some bad as always… 

Anyway.. Over the weekend I logged in and got a warning telling the interface will stick… 

Here it is:

Seem not to of hit the UK in anyway that I can find as yet and nothing new on the amazon Associates blog in the uk which is good for us but not the folks out in the USA… 

Paid Search Traffic FAQ

 

Q: Will Amazon reinstate payment of referral fees to paid search Associates? 

A: No. This change to the Associates Program is not temporary.

Q: Does this affect paid search Associates who send users to Amazon’s European and Japanese websites? 

A: This change applies only to the Associates Programs in North America. If you are conducting paid search activities in connection with one of Amazon’s Associates Programs outside of the US and Canada, please refer to the applicable country’s Associates Program Operating Agreement for relevant terms and conditions.

Full info here:

https://affiliate-program.amazon.com/gp/associates/promo/paidsearch

In the UK twitter is all over the news.. So i’m guessing I should post about it agian… 

See google uk trends here: Click here

Well yesterday I opened my 3rd twitter account for a new site launched 2 days… Add twitterfeed and we are away!!..

Great.. 

5 mins ago or so a new follower added themselves.. Now I normally ignore this but as it was such a new account with on 3 twits so far I went and had a look.. 

This is what I found:

So its someone that imho is spamming… The thing that interests me was the fact this account has 61 followers… 

A little bit of maths returns over 1 in 15 people will follow you for you following them even with a empty account…

Diagram below show one of my sites that has steady highish traffic with no massive up’s or downs with mondays always with the most traffic hence a good site to look at for xmas/new year traffic. 

First arrow showing 25th Decemeber which is 1/3 of the traffic of new year eve and day (second red arrow). 

Click image to enlarge!

NYE and NYD are 1/2 of the avg traffic vs the 1/5 of traffic on xmas day.. Please note the site is UK focused..

So most people around the world have heard about the snow in the uk that has shut down london this monday. Well we expect more tomorrow!

I love SNOW!! 

We don’t get much snow in the uk :( 

Thought I’d have a looky at google trends for the uk with the term “snow”.. 

check it out click here

One odd thing is google doesn’t pick up snow uk news of which is all the news we have really had this week.

One interesting thing is that Wales come no1 for snow searches when it has fewer people and hasn’t been hit that hard vs the over populated south of the UK… 

screen shot here: