I love trends and this is always an interesting one… The lead up to xmas in the UK.
Here is the traffic for 3 sites.
- The first one has nothing to do with xmas and you can see a drop off of some 80% in traffic due to xmas. 100% UK based and the site is of no real use this time of year.
- The second site is 100% UK based with and has all year appeal but has Christmas sections but these spiked mid November.
- Similar to site 2 this site has all year appeal but again has Christmas sections BUT has world traffic (mostly USA)
The stats and graphs show how much of us in the UK search less and less going towards xmas day.
I do of course have sites that trend the other way that sell gifts but the above sites don’t sell anything and I consider them as a good overview of UK trends.