Google Analytics reporting update

I spend hours looking into site analytics, making on site changes and pointing links and testing, testing and more testing looking for impact and trends across loads of sites.

I noticed today that on Friday 22nd July google changed things which has effect the reporting in google Analytics. The impact in one case has had 523% change in traffic source.

The sample below show the difference from the reports of google.com | /imgres AND google.com

[click image to enlarge]

You can see the steep drop off of the referrals from /imgress and the mass upward trend of search referrals from google.

Just looking at referral from google you’d say wow someone has added a really powerful link and i’m ranking for everything under the sun but this is not the case when you compare with the referring charts.

So google images has either changed to now allow Analytics to reports the referral is if it from a search engine OR google Analytics has changed. In my opinion the trend line suggest its a change on google images end that’s been pushed out slowly over 3 days.

The site in question is image heavy with about 40% of all search traffic coming from image results so you can really see the effect.

So if you monitor Analytics and trend please take into account that the change happened on the 22nd July 2011 and completed on 23/24 July 2011.

 

This entry was posted in google, Google analytics, Google images. Bookmark the permalink.
  • http://www.seochester.co.uk/ The SEO Expert

    Great discovery gabs! Always annoyed before that they were grouped together, this should now provide more precise stats :-)

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  • http://www.seochester.co.uk/ The SEO Expert

    Great discovery gabs! Always annoyed before that they were grouped together, this should now provide more precise stats :-)

    • Anonymous

      cheer mate.. hope it helps some people out… 

  • Pingback: Google Analytics changes how image search is reported

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  • http://www.blurbpoint.co.uk/directory-submission.php directory submission

    Yep ! I noticed it. I hope some4 good effects come with it.

  • Benjamin Coloto

    I didnt see anything good that came with that change… 

  • http://www.duramerica.com/commercial-auto-insurance.html truck insurance

    It’s great to hear that they implemented this.  Now it’ll be easier to experiment with SEO strategies for Google Images.

  • Derlierprossy

    GA is getting worse and worse to use – the data is becoming so
    unreliable that it’s nearly impossible for our company to use the data
    and draw relevant conclusions and business decisions. We were in the
    midst of a Multi-Variant Test set up via Custom Variables via GA, and
    all of a sudden the Visitor Count for the Control was cut in half and
    the Counts for the Other 2 Variations we are running nearly double from
    one day to the next.

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    these analytics helped me a lot  to understand a lot about SEO. How the link building process is carried out is shown clearly in this graph.

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     Thanks a lot for your share brother, i till try to see my analitycs account to see this update like you told us… once more time thanks very much

  • Akter Mituakter Mitu2

    Google Analytic s uses cookies to define user sessions, as well as to provide a number of key features in the Google Analytic s reports. Google Analytic s sets or updates cookies only to collect data required for the reports. Additionally, Google Analytic s uses only first-party cookies. This means that all cookies set by Google Analytic s for your domain send data only to the servers for your domain. This effectively makes Google Analytic s
    cookies the personal property of your website domain, and the data
    cannot be altered or retrieved by any service on another domain.

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  • Jack White

    Google analytics’s new interface is really dashing. I just love the way it presented data.
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  • lblotusbong288

    So google images has either denatured to now consent Analytics to reports the referral is if it from a explore engine OR google Analytics has varied. In my judgment the direction connection suggest its a transfer on google images end that’s been pushed out tardily over 3 days.

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    Google Analytics
    allows for an extensive breakdown of traffic to your website. It allows us to
    view and analyze not only how many visitors see your site but also how they
    reached it.Smart written article.Thanks for sharing.

  • http://profiles.google.com/daceymathers Dacey Mathers

    Google Analytic s sets or updates cookies only to collect data required
    for the reports. Additionally, Google Analytic s uses only first-party
    cookies. This means that all cookies set by Google Analytic s for your
    domain send data only to the servers for your domain.

  • http://www.dotcominfoway.com/blog/importance-of-search-engine-optimization Jhon Williams

    This may be set to old, now google analytics started rolling out an Real time feature. And these problems may be overcome after the real time features available to all. Anyhow thanks for sharing.

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    very intereseting.. since we also got a lot of trafic from images we compared results for our site and you’re right: the mass upward trend of search referrals from google… but this is not bad, ha?!

  • david hussy03

    really intereseting.. since we also got a lot of trafic from images we compared results for our parcel and you’re justness: the aggregation upwardly style of investigate referrals from google

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  • jesse ryder25

    We periodically update the Google Analytics Core Reporting API in order to deliver new features and to repair defects
    discovered in previous versions. In most cases, these changes will be transparent to API developers. However, occasionally
    we need to make changes that require developers to modify their existing applications.

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    Thanks for sharing these updates with us.You have done a great job.Keep in touch with us in future too.