Seo Home blog

Before yahoo sent me a press release that panama was here… see here

http://www.seohome.co.uk/2007/05/30/panama-is-here/

But now I got my “offical email” with my upgrade date wooo hooo

Here the email:

Account XXXXXXX Will Be Ready To Upgrade on 14.06.2007
Dear Advertiser,

We would like to inform you that you will be able to upgrade your account to the new Sponsored Search beginning on 14.06.2007. If you have multiple accounts, you will receive individual notifications for each account.

In the meantime, please visit the following resources linked below for an overview of important topics related to the upgrade:

New Account Structure
How Listings Are Transferred
Changes to Content Match
Navigating Your Account
You will receive another email on 14.06.2007 as a reminder.

Please contact Customer Solutions on 0800 169 9740 or your Account team at 0207 131 1800 with any questions.

Regards,
Yahoo! Search Marketing

Legal:
Please note that once your account is upgraded, all your Yahoo! Search Marketing campaigns will be governed by our new Terms and Conditions and Privacy Policy.

According to yahoo’s blog its the end.. No more slurps..

Gone, retired.. finished.. Then

 Look out for crawl.yahoo.net (here is come to eat your bandwidth) hehehe

More info here : http://www.ysearchblog.com/archives/000460.html

Hot off the press..

Just got a email from yahoo..

LONDON May 30, 2007: Yahoo! Europe today announces that its new sponsored search advertising platform has launched and that it has started upgrading European advertisers to the new campaign management console.

At last
Looking forward to playing with this .. Glad for guys in yahoo europe!

Beginning today, Yahoo! advertisers throughout Europe will start to receive notifications to access the many new features available in the completely redesigned, easy-to-use campaign management console.  Notifications to upgrade will continue in stages over the coming weeks. 

Meeting at yahoo London…  

The new awaited PPC engine from yahoo (know as panama) is almost ready to launch in the uk..

The US launch back in Feb went really well but as you know us in the UK have to wait a bit..

Looking forward to the launch

Its seems yahoo is already running some new algo test in the uk so we could be days away..
More info on this algo test http://forums.seroundtable.com/showthread.php?t=1921

Full report of everything I saw has of course been writen by our friends accross the pond..

Basically everything is here http://www.seroundtable.com/archives/006425.html

But it was good to talk about it first hand…

Barry kicked my arse when its came to yahoo swag http://www.cartoonbarry.com/2006/10/shwag_from_yahoo_search_market.html but its about level with google for me.. hehehee…

Hopefuly after uk I’ll be able to go back to yahoo and say “what I think” hehehe..

picy of yahoo stuff

Thanks yahoo guys/girls :D 

For us poor guys in the UK yahoo uk only results are broken..

Of course the ads show ..

http://search.yahoo.com/search?p=fishing&fr=yfp-t-501&toggle=1&cop=mss&ei=UTF-8&fp_ip=GB&vc=countryGB

Not good

Today was a day I’d been waiting for (but forgot about)..

I really had it in the back of my mind… Didn’t know the date until today when almost every national news paper in the UK covered the story..

What is it.. Well Can’t tell you that yet as it making a PPC killing Not 1 person is bidding on this k/w so I’m getting at the bargain price of 2p per click / $0.04 …

So here is story..  About 2 months ago my girl friend found a item in a mag that she liked and but it up on her site.. After a few days the page was indexed it ranked just under the actual item site #2 or #3 on google..

Traffic was pretty steady until about a month ago when its went up by 5 times in one day and stuck at that level.. But at the same time along came the competition..

Now the page is around #11 top of page 2 and returning still a fare amount of traffic as its top 5 in yahoo ..

A month ago the traffic increased on this term again so I added it to a social bookmarking site… That site now ranks in the top 5 and returns ok amount of traffic..

The comp is now the likes of ebay gumtree.. And soon evey news paper under the sun… I posted in a few forums and other blogs to help that site today but is it too little.. Just how long does and news story last in the minds google/yahoo searchers..

So due to the comp being old and bigger than me I had the idea to bid on the k/w after noticing no one else had touch it today.. And I’m hitting almost 20% CRT a nice yellow background .. 100% targetted ad txt as its only for the 1 “keyword” and no other ads…

Fingers crossed this one lasts ..

I posting on forums and blog how seo = 301 …

So last few day i’ve spotted some dup content issues which i’ve been fixing with a new 301 script that check the case of a query making sure that only the 1 case is ever indexed..

What goes wrong:

page.asp?case=HELLO

vs

page.asp?case=hello

Both the above would return the same page..

thesku=Request.ServerVariables(”QUERY_STRING”)
nothesku=Left(Right(thesku, Len(thesku)-5),1)

thesku=Left(Right(thesku, Len(thesku)-4),1000)

nothesku=(ASC(nothesku))

if (nothesku>96)then
thesku=UCase(thesku)

‘you can change the below to whatever you page name is.. 

thesku=”page.asp?case=”&thesku

Response.Write(”change to uppercase”)

end if

Response.Write(thesku)

 

The above checks the Ascii value for the first char and if lower will write out the page location in upper case.. By adding a simple 301 redirect to this its will pass the value to the correct no dup page..

Problems and bugs with the above..

It only check the first letter.. now for me this is fine but you can of course loop and check each letter..

Funky new logo for today on yahoo as its earth day 2007 !

Click here to see the cool animation ..  

http://events.yahoo.com/earthday07/

After the success of the barry tag also know as noydir tag to remove yahoo directory titles more info here

http://www.seohome.co.uk/2007/03/01/noydir-is-here/ 

Barry’s new crusade is to get “more” of the new google webmaster tools “link” section …

 He’s not asking for much hehehehe

PageRank score

The anchor text of a link

Which links are nofollowed

Are the links still live

Which links are images

It would be great in a way but would it really make a difference to an SEO ?

http://www.seroundtable.com/archives/012667.html

Right off I go like many a webmaster to change my meta data..

or

http://www.ysearchblog.com/archives/000418.html

Yahoo is also suggesting that due to the “noydir” that the index will need to be updated hence no serps too..

Running my k/w checker now and will report if i’ve been effected!