Google to target Payday Loans in the UK

The new penguin update 2.0 OR #4 is coming in the next few weeks and Matt Cutts of google’s spam team (search quality) have realised a video yesterday about up and coming updates including the awaited penguin 2.0 or #4

Check out the post over at seroundtable here for more discussion.

Here is the video:

What’s interesting to us here in the UK is the fact Matt has directly mentioned the UK payday loans search results.

Here is the current search results for me when logged in:

[click to enlarge]

paydayloans-search-results

 

Once the update is run I’ll post up another screen shot of who got hit.

 

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  • http://www.parafriv.net/ Para Friv

    Another interesting information, here is a tool which is quite useful search engine rankings with the number of visitors is extremely large, this will create huge changes here.

  • Forex Forex

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  • Forex Forex

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  • Khakan

    I think this is a very good decision taken by Google, all this spam was also causing legit loan businesses to suffer .

  • Cameron

    Yes good work done by Google, these sort of websites were really spamming a lot, plus were also making life difficult for the people who are working according to Google’s guidlines.

  • http://www.webdesignreview.co.uk haris awais

    payday loans ,gambling, and porn websites are one the most spamming industries over the internet , google has always been very keen to launch it’s algorithmic crackdown over these spamming industries to sue those who are reducing search quality by spamming massively

  • Jason Marnie

    Spamming websites are everywhereits just like the junk mail we receive through our letter boxes on a weekly basis. We should just simply ignore them.

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  • Sally Marie

    Well done Google, its about tie they did something about these annoying ridiculous sites.