The new penguin update 2.0 OR #4 is coming in the next few weeks and Matt Cutts of google’s spam team (search quality) have realised a video yesterday about up and coming updates including the awaited penguin 2.0 or #4
Check out the post over at seroundtable here for more discussion.
Here is the video:
What’s interesting to us here in the UK is the fact Matt has directly mentioned the UK payday loans search results.
Here is the current search results for me when logged in:
[click to enlarge]
Once the update is run I’ll post up another screen shot of who got hit.