UK payday loans serps update?

Matt Cutts of google in his video last week announced how the next update would be big and one area it would target/look into was the uk payday loans. See the post here

Well today the search result have been updated (yes the results change all day everyday …)

Only one of the top organic results are the same.. .

Here is a screen shot of the side by side results:

[click image to enlarge]

paydayloans-updateSo has the update started? Was this down to a link network being taken down see http://www.seroundtable.com/google-link-seller-bust-16801.html

The one thing I find interesting is that all 9 out 10 results have changed!

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