I’ve assume this was sort of happening anyway without it be public but yesterday I and all adsense publishers got a email anoucing it!
We’ve recently enabled the Google content network to accept display ads served from qualified third-party vendors. At this time, only ads in English are eligible.
If you’re currently opted in to image ads, you’re already able to receive third-party ads. If you’ve disabled image ads, no third-party ads will be served on your site. (Learn how to enable or disable image ads at
I run picture/txt ads on to of a forum I run with 10k+ page views a day which has oftern had high end adverts e.g. DHL targeting the site. I’ve assumed this targeting was NOT directly applied but via some agreement / 3rd party..
I hope my $ are going to go up 🙂
I look forward to the results.