The email says it all..
 Here the first bit
New Ranking Model is now live in the UKDear Advertiser,Dear Advertiser,We’re excited to announce that the new ranking model is now live in our UK market. The new ranking model is designed to improve user results through higher quality search ads. When users engage with these higher quality search ads, advertisers will receive more interested, valuable potential customers, helping to drive better results for your business.
Dear Advertiser,We’re excited to announce that the new ranking model is now live in our UK market. The new ranking model is designed to improve user results through higher quality search ads. When users engage with these higher quality search ads, advertisers will receive more interested, valuable potential customers, helping to drive better results for your business.
As we previously announced, both bid amount and ad quality
now determine an ad’s rank in search results.
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So at last yahoo look at the quality of the ads : )
