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 Quoted from google :
Looking to increase the number of conversions you’re getting on your site? If so, you’ll likely be interested to hear what Ann-Lee, from the Website Optimizer team, has to say about a new tool:
So google allowing us to play with our page content but just with them
Website Optimizer to experiment with your landing page does not have any impact on your Quality Score
 Pretty cool.. I assume google going to take this info and work out web page formations and “maybe” include them in rankings ?
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http://adwords.blogspot.com/2006/10/beta-testers-needed-for-new-website.html#links
