I used to go to night clubs loads when I was younger and was up for “maybe” going this weekend..
My GF did the ibiza thing and love to dance…
So.. WentÂ to look a club I went to a few time and really enjoyed called “The Cross” just outside Kings cross in central london..
After search for “the cross” and “the cross nightclub” the offical site wasn’t showing 🙁 …
Finally I thought i’d add london.. “the cross nightclub london” which returned google local at the top with the address of the club “BUT” the url was a club the other side of town!
I then looked up the news on “the cross nightclub” to find that its been sold off for flats 🙁
So along came another super club pacha and took the local results for themselves along with some SEO target the natural results too..Â
Wonder how long it will last ?
So if you know a competitor is closing down and you want the traffic then why not blag top spot via local search..
Here is a screen shot: