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I’ve been meaning to blog this for 2 weeks but kept letting it slip but hey here we are…

So why could facebook be a racist…

At the start of August 2007 a load of massive advertisers in the UK pulled out of using facebook to promote their products..

2 of the big players in the uk that end advertising are Vodafone and Virgin…

So why? Whats this all about ?

Well over in the UK we have a “group” / “party” called the BNP (Britsh national party) 

The BPN is a very “Right-wing group”

Here is a quote from vodafone

“Our public policy principles state that we do not make political donations or support particular party political interests and therefore to avoid misunderstandings we immediately withdrew our advertising as soon as this was brought to our attention.”

You can read more here:
http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2007/08/03/nface103.xml

According to yahoopete over on SEW forums yahoo are going to ditch the minium spend for us in the UK

I’ve been asking for this for umm… Well as long as I can remeber..!

Here is a quote from the forums:

Yup, there will be no minimum monthly spend on UK accounts from August 1, 2007 onwards.

Posts from yahoopete :

http://forums.searchenginewatch.com/showthread.php?t=18948 

The only problem is the uk yahoo page hasn’t been update as yet

1. Each account requires a nonrefundable £60 initial deposit, which applies towards click charges. There is a minimum bid requirement of £0.05 per click-through. Please note that as the minimum bid depends on the specific search term, certain keywords will have a minimum bid of £0.05 and others a minimum bid of £0.10. Each account has a £20 monthly minimum spend.  

see:

http://searchmarketing.yahoo.com/en_GB/arp/pricing.php

Some of you think i’m crazy.. £20.. That’s nothing.. True but some people say have a budget of £30 a month and the traffic / clicks isn’t enough to hit the £20 mark..

It’s happened to me and others… You get a email saying that you only spent £15 but yahoo going to take £20 whatever…

Hope yahoo gets blog and contract info updated soon ?

Each year the traffic drops in many theme’s and this year is no exception..

Summer 2007 in the uk has had massive effects on traffic levels due to the following: (imho)

• The rain
  This is a 50/50 as hot sunny days in the uk seem to send more traffic but with the flooding 1,000’s of people have no access to water let alone the net..
• Harry Potter…
  omg the affect on non kids/book/harry potter sites was pretty big in the last week or two.. Not only the book but the film double trouble..
• Forecast..
  Now I’ve mentioned rain but so many UK’ers that would holiday in the uk have been going aboard… Since the floods many holidays have gone up in price and move Hol’s have been sold compared with last yeh…

Basically the niche’s I work in are not weather,harry potter,forecasting, flooding, kids or holidays… Of course all these theme’s “should” of seen a increase and  not a loss..

The email says it all..

 Here the first bit

New Ranking Model is now live in the UKDear Advertiser,Dear Advertiser,We’re excited to announce that the new ranking model is now live in our UK market. The new ranking model is designed to improve user results through higher quality search ads. When users engage with these higher quality search ads, advertisers will receive more interested, valuable potential customers, helping to drive better results for your business.

Dear Advertiser,We’re excited to announce that the new ranking model is now live in our UK market. The new ranking model is designed to improve user results through higher quality search ads. When users engage with these higher quality search ads, advertisers will receive more interested, valuable potential customers, helping to drive better results for your business.

As we previously announced, both bid amount and ad quality
now determine an ad’s rank in search results.

So at last yahoo look at the quality of the ads : )

uk crafts directory

Been playing and testing the new contextual links today and now get the following error

ERROR The requested URL could not be retrieved

Both the new contextual and the “optimised” are breaking …

I was going to blog today about it.. And this AM its was working a treat.. It took a few refresh to give me items and not books .. But for about 30mins now it down

Tried from a few ip’s and varying dns but nop down

The lauch of uk youtube is here…

 Google pushing it today by putting a linky on the google.co.uk homepage..

Screen shot:

 I links to the following part of the youtube site (the UK version)

Fun video with a old man to promote youtube…

http://uk.youtube.com/watch?v=d_qBU4fhYlc

ADDED…

Someone need to look after the comment spam:

Just got the upgrade email … Time to play

Your Account xxxxxxxx Can Now Be Upgraded
Dear Advertiser,

We wanted to let you know that, starting today 14.06.2007, you can upgrade your account to the new Sponsored Search.

In your account, you will notice two buttons - one that will take you to a preview of your new account, and one that will allow you to initiate the upgrade process.

We recommend that you log into your account today and do the following:

Access your new Sponsored Search preview. Click on the “Preview” button to be taken to the new Sponsored Search login page. Please bookmark this page, then re-enter your current username and password to view your preview. Then, get familiar with the new account structure, features and layout in advance of your upgrade.
Initiate the account upgrade. On average, your account will be upgraded within eight hours; however accounts with more listings may take up to 24-48 hours. As you are unable to make any changes to your account during this upgrade, we recommend initiating the upgrade by selecting the “Upgrade Now” button at the end of your business day, to minimise any disruption to your account.
To get started on your upgrade, please print and read the Quick Start Guide.

In addition, please visit the following resources linked below for an overview of important topics related to the upgrade:

New Account Structure
How Listings Are Transferred
Changes to Content Match
Navigating Your Account
Please contact Customer Solutions on 0800 169 9740 or your Account team at 0207 131 1800 with any questions.

Regards,
Yahoo! Search Marketing

Just got this from yahoo..

Dear Advertiser,

We are providing you with a quick and easy way to learn more about the new Yahoo! Search Marketing Sponsored Search account platform.

We are offering online webinar training sessions to provide advertisers with information about the new Sponsored Search. The webinar will provide an in-depth overview of the account upgrade process, the enhanced account interface and also provides an opportunity for you to have your questions answered on the account upgrade. These sessions, which will last 1 hour each, are offered free as a service to our valued advertisers.

To find out more information and reserve your place at one of our webinars please visit: http://newsponsoredsearch-yahoo.webex.com/.

We look forward to helping you gain a better understanding of the upgrade to the new Sponsored Search platform.

Regards,
Yahoo! Search Marketing

Red and black gradient in the background on http://uk.yahoo.com  ?

Whats it all about ? Seems to be for the film Oceans 13 to match the ad.. hmmm

Screen shot:

Before yahoo sent me a press release that panama was here… see here

http://www.seohome.co.uk/2007/05/30/panama-is-here/

But now I got my “offical email” with my upgrade date wooo hooo

Here the email:

Account XXXXXXX Will Be Ready To Upgrade on 14.06.2007
Dear Advertiser,

We would like to inform you that you will be able to upgrade your account to the new Sponsored Search beginning on 14.06.2007. If you have multiple accounts, you will receive individual notifications for each account.

In the meantime, please visit the following resources linked below for an overview of important topics related to the upgrade:

New Account Structure
How Listings Are Transferred
Changes to Content Match
Navigating Your Account
You will receive another email on 14.06.2007 as a reminder.

Please contact Customer Solutions on 0800 169 9740 or your Account team at 0207 131 1800 with any questions.

Regards,
Yahoo! Search Marketing

Legal:
Please note that once your account is upgraded, all your Yahoo! Search Marketing campaigns will be governed by our new Terms and Conditions and Privacy Policy.