To scared… I just read this thread about a webmaster worried to hell 12% CTR..
People are trying to tell the site owner that 12% is nothing.. I so agree .. I’ve seen 300+% in some channel ..
Some people don’t understand how you can get more than 100% well the back is used so much..
High CTR can come from the user being confused by the navigation vs the ads.. 1 click take you to a different site so you hit the back button.. the user then tries another link (that again looks like the nav) and bam… 200% CTR
more info over at dp here: